2.18.2013

當藝術與市場交會-I When Art Meets the Markets - I

2013年02月05日 Update   文  / 龔若靈(前佳士得東南亞現代及當代藝術部主管)


東南亞繪畫在94年於新加坡有了第一場拍賣。它成長不到十五年的時間,是一個babymarket、一個新興市場。東南亞繪畫最主要是印尼繪畫,過去它在歐洲也許不到五塊美金可以購買,然而現在在拍賣會上已是明星商品。到今日要談的不只是藝術品價格,而是說如何尋找一個新的、還沒被發掘的作品,並且在大家還未感受到它的魅力時,把它帶到市場上來面對一群了解藝術觀眾,還有觀察過去6到12個月以來的變化,譬如說蘇富比在10月份的時候辦了一次拍賣,結束以後很快就可以看到新聞稿,拍賣公司可能會在新聞稿中表示藝術家創了天價紀錄。透過網路平台以及市場上相關人士的言論,也許會認為目前的全球經濟雖然緊張,李曼峰(Lee Man Fong)卻能夠賣到四百四十萬美元,因而判定東南亞的市場好像真的成長得很快。可是,拍賣公司發這個新聞稿到底有什麼意義呢?現在拍賣公司被視為權力很大的機構,然而有的時候我們的努力不見得是有特定目地。給拍賣公司太多的權力去成為趨勢的設定者是不好的,它應該是趨勢的追隨者。不過,在亞洲拍賣公司的確已經變成帶領趨勢與風潮的設定者。

Lee Man Fong (1913-1988), Fortune and Longevity, Oil on wood panel, 1951, Photo: Sotheby’s
<全文刊登於台北藝術論壇電子報2013VOL.24

In 2005, the first auction for Southeast Asian paintings was held in Singapore. With such a short time of growth, it remains a baby market till the present day. The Southeast Asian paintings have been supported mainly by Indonesian paintings, which, as US$ 5 dollars would be sufficient for a piece of painting over Europe in the past, have become a coveted commodity in the auctions of today. Yet the price of an artwork is not the only factor that matters; rather, what really matters is how to locate unearthed artworks and introduce such works into the market and enthrall the small group who are enthusiastic about art. Meanwhile, it’s also important to observe the market changes over the last 6 to 12 months. Take Sotheby's auction this past October. Shortly after the auction ended, a press statement was released to inform the audience of a skyrocketing price by some artist or other. Such news might be spread very quickly over the Web, and trigger opinions and sentiments of the people involved in or concerned about art market, hence leading to the conclusion that Southeast market is facing a rapid growth as Lee Man-fong’s artwork could sell at US$ 4.4 million under the constrained economic climate globally. Yet what’s the point for the auctioneer to make such a statement? Now auctioneers, especially in Asia, have become an institution that makes influence and decides the direction of a trend, which may bring negative results in some way. It would be better for an auctioneer to follow the trend instead of leading the direction of development in art world.
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