7.17.2012

企業贊助藝術的當代典範:德意志銀行 (上)


位於柏林,由古蹟改建的德國古根漢展覽大樓 Deutsche Guggenheim Museum, Berlin was rebuilt from a historic site.
Photo: David Heald, Solomon R. Guggenheim Foundation
© 2012 DEUTSCHE+GUGGENHEIM, Berlin

「透過藝術,人類得以創造,勇於質疑,跨越藩籬。我們深信藝術能驅動世界,這也是德意志銀行致力於推廣當代藝術並鼓勵民眾參與藝術的原因。[i]
“Art builds. Art questions. Art transcends borders. Art works. This is why Deutsche Bank is committed to contemporary art and to encouraging and engaging people.”

德意志銀行與當代藝術的深厚關係,除了體現在它擁有全球規模最大,逾5,600件藝術品的企業收藏,更因其長期擔任重要國際藝術博覽會(如Frieze Art Fair) 的主要贊助者而廣為人知。然而,德銀贊助藝術的面向和程度卻不僅止於此。

                                                                         <全文刊登於台北藝術論壇電子報2012VOL.17特別企劃>

A Contemporary Exemplar of Corporate Sponsorship of Art: Deutsche Bank I 
 “Art builds. Art questions. Art transcends borders. Art works. This is why Deutsche Bank is committed to contemporary art and to encouraging and engaging people.[i]

The deep-rooted relationship between contemporary art and Deutsche Bank has not only been manifested in the bank’s largest corporate collection of over 5,600 artworks, but in its role as a key, long-time sponsor for major international art fairs such as Frieze Art Fair as well. Yet the dimension and extent of its involvement in sponsoring art can be much broader.

                                                                                               < Click for full article in the current issue >

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