去年由多家知名藝廊發起的VIP ART FAIR 以網路技術建構線上藝術博覽會，吸引全球藝術媒體的目光，引發新一輪討論「網路」作為藝術市場行銷工具的可行性及效益論辯之後，今年Art.sy和 Paddle8 把這議題加以放大。不僅如此，APP的運用也已逐漸成為全球藝術博覽會提供的服務項目之一。距離上世紀網路泡沫10餘年之後，雲端、行動裝置等技術的結合，讓這個數位及網路化程度最低的產業，重新燃起了「網路行銷」的熱情。文/ 石隆盛
Art Market Embraces the Advent of Web Business!
The VIP Art Fair, which was initiated by a number of prominent art galleries last year, had constructed the online art exhibition with web-related technologies and attracted the attention from the art media over the globe, thus triggering a round of disputes on whether websites can be employed as a marketing tool and if so, what effects it can produce. This year, Art.sy and Paddle8 further accelerated the momentum, not to mention the application of App has become one of the service items provided by VIP Art Fair. A decade after the phenomenon of Web bubbles took place, a combination of technologies such as Cloud and mobile devices has ignited the passion of Web marketing in art trade, an industry with lowest digital and web processes in old days. Writer / SHIH Longsheng
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